Hey, I'm Nick 🥭

I’m a climate storyteller with a marketing past.

I started out in the fast-paced tech world—places like Bloomberg, HotelTonight, and Airbnb—learning what great communication looks like. Later, I helped early-stage startups find their footing, from Y Combinator teams to founders fresh off Shark Tank.

Then I joined Julian Shapiro’s Demand Curve as their first writer. We helped startups scale from zero to thousands, and my work reached over 500,000 marketers. I wrote copy that drove millions in revenue, led the content team, and learned how to blend data, creativity, and human psychology.

It was an amazing ride.

But something felt off.

Because that’s where it all comes together for me—purpose, people, and planet.

I’ve always been outside: biking, hiking, or chasing sunrises somewhere remote. I’ve also been a lifelong climate advocate, so it eventually hit me that helping companies sell more SaaS wasn’t it.

I wanted my skills to actually matter.

Now, I use everything I learned from startup growth and storytelling to help climate teams, nonprofits, and mission-driven founders reach the right people and grow for the right reasons.

Traditional content marketing? It’s dead.

To thrive today, you need to be remarkable. That means crafting compelling stories, delivered to the right audience, at the right time, on the right platform—in a way that’s so creative, valuable, and unforgettable, they can’t help but pay attention.

But it doesn’t stop there. True growth happens when you spark authentic, two-way conversations with your audience. It’s about building relationships, not just broadcasting messages.

There are no secrets. It’s not complicated. But it’s also not easy.

This is where I come in.

I specialize in solving your content challenges. Tackling the climate crisis is hard enough—your content shouldn’t hold you back. Yet, too often, it does.

When I say content, I’m not talking about blogs. I’m talking about the critical touchpoints that drive—or derail—your growth: landing pages, emails, ads, social media, and every step of the customer journey.

If you’re not growing, it’s likely due to one (or more) of these challenges:

• Audience: You’re unsure who your ideal audience is or how to connect with them effectively.

• Positioning: Your audience doesn’t fully grasp the value of what you’re offering.

• Conversion: You’ve nailed your audience and positioning, but your emails, ads, or landing pages still aren’t driving results.

These are the problems I solve. Let’s turn your content into a growth engine—so you can focus on what really matters: building solutions for a better future.

Flexible, fast, and collaborative.

Some teams bring me in for a one-time strategy sprint—to nail positioning, messaging, and key content assets. Others keep me on retainer to create ongoing content or campaigns.

Here’s how it breaks down →

For early-stage or small orgs:

I act as your part-time Head of Content.

We’ll refine your message, identify your ideal audience, and build the assets that move the needle—landing pages, funnels, ads, and team systems that scale.

For larger orgs:

I jump in for high-impact projects.

Think: new product launches, rebrands, campaigns, or thought leadership content that positions you as the expert.

Either way, it’s simple: we set clear goals, make a plan, and I deliver.

No gimmicks. No fake metrics.

What I won’t promise:

• Overnight success

• Viral reach

• Guaranteed conversion

What I will promise:

• Clear, human messaging

• Copy that actually connects

• Content assets you’ll be proud of

• A repeatable process to engage your audience and improve conversion over time

• Honest collaboration that moves your work forward

You won’t get hype or empty numbers from me.

You’ll get work that earns trust—and trust is what drives real growth.

Best fruit on the planet, not even close.